MELBOURNE, Australia — Nearly all top tennis players have some public social media presence, with many of them on multiple networks. Maria Sharapova, who has long maintained an active Facebook page, joined Twitter this week, and has accumulated more than 60,000 followers in just a few days. Roger Federer sticks exclusively to Facebook, while Serena Williams was an early adapter of Twitter, and often tweets product endorsements and occasionally opaque allusions to her personal life.
Though he also maintains a Facebook page, sixth-ranked Czech Tomas Berdych's signature social network is the image-sharing platform Instagram.
"All pic are my passion," he says in his profile description, listing tennis as his first passion and watches as his second.
Watches? Yes, watches. though he does not have an official watch sponsorship like some other top players, more than two dozen of Berdych's photos are of wristwatches. Even a personal photo from New Year's Eve of himself and his girlfriend, the Czech model Ester Satorova, is hashtagged to include the brand of the watch Berdych is wearing in the photo.
Berdych says his passion for timepieces came after a dispute with his parents over his chronograph illiteracy.
"Since a kid," Berdych says when asked when his love of watches began. "Maybe it was because that my father, my parents was kind of giving me a hard time that I was not able to actually learn how to tell the time, on the watches like this, you know.
"So I was always, like, 'no, I need the digital watches!' They said 'no, you will never get the digital watches! You have to know how to say the time!' So I said 'okay.' Then I was learning the time. And maybe, you know, that was the moment that I get into that."
After admiring the watches of some of the other players on tour, Berdych decided to start buying them after winning his first A.T.P. title in 2004 in Palermo. Berdych has kept up the tradition of buying himself watches after big victories. The most expensive watch he has bought himself after a victory was one from Swiss watchmaker Hublot, which cost more than $20,000. Ironically, he bought it in New York to commemorate his quarterfinal win over another Swiss standard-bearer, Roger Federer, at the 2012 United States Open.
"We can say like that I'm awarding myself after good results," Berdych said with a laugh.
Asked if he has a favorite watch, Berdych sighs as if he is being asked to pick his favorite child.
"You know, every single one are kind of special to me," he says. "So, no, it's hard to tell if the one, you know, really just one piece is the special one. So far no."
Berdych estimates he now owns roughly 14 watches. The one he is asked most about, however, is one he has not yet bought–the one to commemorate he and teammate Radek Stepanek winning the Czech Republic's first ever Davis Cup title in November.
"Everybody's asking me about the one after Davis Cup," he says. "But I am saying that it is still not there, you know? I still really need to take the time to really decide the ones which I like, which maybe they feel special to me or something like that. So, yeah, they are coming, they are gonna come."
Asked the type of watch he would buy were he to win this Australian Open, Berdych laughs, and says that the Davis Cup memento will have to come first.
"I go one by one," he said with a smile.
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